FIBROID REMOVAL TO CHEMOTHERAPY
How our 25 years of experience helped leverage emerging platforms to connect thousands of cervical cancer survivors with top law firms in the country.
Summary
As digital and streaming media continues to alter viewing habits and upend traditional broadcast models, the needle in the haystack is made possible to find, because of the innovative, cutting edge programming of our digital team with a combined 50 years of experience in digital marketing.
Our Roles
Challenge
Even though the Morcellator device had serious problems and was in the news, many patients had no idea that a Morcellator was used on them during their fibroid removal. Even looking at the device, they had no idea if one was used during their procedure.
TV commercials were blitzing the airwaves and trying to alert women of the potential reason they were suffering from cervical cancer, however, these women were unaware that they were talking to them. The mission was to cost effectively find an ethical way to create a message that could go viral and reach the target audience through a grass roots effort.
Insights
We were not looking for the tech savvy millennial who was constantly connected. Rather, we were looking for a 50+ year old female who had fibroids removed using a Morcellator (she didn’t know about) and was later diagnosed with cervical cancer.
We immediately embraced the reality that “tune-in” is no longer limited to TV viewership, and digital ad products are creating consistent loyalty.
Solution
CONNECTING TO CLAIMANTS ON THEIR TERMS
Schmidt National Law Group partnered with Major Media Corporation to transform its digital presence into a robust, web and mobile technology platform that delivers original content, editorial and investigative journalism products across devices in the perfect time of explosive growth. Our Web 3.0 platform connects data, concepts, provides answers and ultimately connects people.
Vision & Action
Major Media and Schmidt National laid out a new vision for the law firm based on audience viewing habits. Our creative team quickly beta tested a content-forward approach to improve audience engagement and increase retention and loyalty across all platforms. By empowering our audience, they were able to do help us build a unified platform.
Our team helped architect and design the content platform that would ultimately allow us to reach our vision capable of educating, informing, inspiring, and motivating our base resulting in thousands of cervical cancer survivors championing our law firm as their savior for helping them.
Results
During our one year Morcellator partnership, we have been able to put our firm on the map. From a dark horse start up National Law Firm to a litigation powerhouse, we are proud and grateful to have worked with some of the top law firms in the country.
MORE CASE STUDIES
Read about some of our higher profile Case Studies and learn how we use a granular approach to identify specific claimant needs.
